Bill Atchinson (Insights & Innovation) founded Growth Ventures in 1995 as a strategic consulting practice that specializes in services designed to deliver breakout growth performance for his clients. For over 20 years Growth Ventures has provided growth strategy, branding, and innovation services for a wide array of natural products clients, including Ben & Jerry’s, Celestial Seasonings, Hain, Ancient Harvest, Boulder Brands and KT Health. Bill has also developed a comprehensive “Health & Authenticity” growth strategy for a major food company. Bill has deep experience leading new product teams to build $100M brands.

When Bill & Steve worked together on Healthy Choice and Celestial Seasonings, Bill told Steve that working with him 'is like being strapped to a rocket sled'


Kris Crown (Consumer Insights & Analytics) offers analytics and insights consulting to portfolio companies, turning syndicated data platforms into actionable insights through reporting dashboards, winning category management presentations, and pricing and promotional analytics.  Kris previously held analytics positions at Boulder Brands, Keurig Green Mountain, and Seventh Generation.


Bill Hooper (Advisor) most recently was a member of the Board of Directors of Boulder Brands from its inception in 2007 until 2015. In addition, he served as senior marketing advisor to the Boulder Brands management team. Bill’s background has been primarily in advertising agency management and consulting with emphasis on consumer product brands. He played key roles in driving marketing strategy for Celestial Seasonings, Silk Soy Milk, Evol, Earth Balance, Udi's Gluten Free and Glutino. Bill currently serves on the board of Kodiak Cakes. 

Bill has been advising and mentoring Steve for 30 years. He is still trying to figure out how Steve keeps getting all the credit.


Carla Saunders (Costco Sales Advisor) has over 32 years experience with Costco, first working for Costco directly for 10 years and then spending 21 years with their (then) in-house broker.  Most recently, Carla lead the sales efforts with Costco for Boulder Brands.  Carla now focuses on strategically guiding small to mid-size manufacturers on navigating their development and success with Costco.

Caroline Stevens (Public Relations & Communications) provides communications strategy for Sunrise Strategic Partners and drives outreach to media contacts and industry events, working to build awareness of Sunrise and portfolio brands. She previously worked as Director of Corporate Communications for Boulder Brands, and served as Regional Communications Director in the White House Press Office.